Bremont has created an unique bespoke mechanical clock and stopwatch for the Jaguar XJ75 Platinum Concept Car . The car is a one-of-a-kind design project that marks the 75-year anniversary for the well-known car manufacturer, highlighting the distinctly personalized nature of contemporary luxury car aesthetics. And this is the first time that the British watchmaker has made a car clock.

Bremont’s Co-founder Giles English commented, “Jaguar is one of the world’s premier manufacturers of luxury cars and a great British brand. We are very proud to have been asked to make this clock for their XJ75 car and were keen to make something different for Jaguar. As such rather than a quartz clock we have created a beautiful mechanical clock that also has a chronograph function”.

The XJ75 Platinum Concept, dominated by a striking white and black contrast theme, literally creates a glamorous bespoke persona for the high-performance 470-hp Jaguar XJL Supercharged, from which it was derived. The contrast theme continues with gloss pearlescent white air vents, veneers and diamond stitch suede inserts to the seats and headliner, all set against the backdrop of a full Jet Softgrain leather interior. Further material upgrades are seen in the addition of suede accents on the door armrests and driver’s binnacle, leather finish on the rear of the center console and seat switchpack and the striking mauvine purple flashes lining the center console and glove box.

The XJ75 Platinum Concept is a pure expression of personalized luxury that accentuates the visual and dynamic excitement of the new Jaguar XJ lineup. Launched in 2010, the all-new 2011 XJ completes the revitalization of the Jaguar brand and subsequently has earned media praise globally.

Chief Designer for the XJ, Giles Taylor, comments on the project, “Jaguar has a rich heritage of producing beautifully engineered cars with sleek, sporting body styles. As we create modern Jaguars for our future range of customers, the same design principles that underpinned the creation of such icons as E type and the original XJ guide us today. There should be an effortless visual purity with any new Jaguar design, borne from an understanding of the functional and technical aspects of the vehicle, whether sports or saloon. On this basis, our collaboration with Bremont in developing a new clock for XJ75 has been seamless. Our design teams talk a similar language when it comes to clean cut form with a sharp, sporting edge. The XJ75 Bremont clock design has superb functional clarity in its detailing and this is combined with a beautifully crafted outer metal bezel that suggests strength and longevity. It fits the crafted luxury feel of the XJ interior perfectly and all who have seen it so far ask the same question: How can I dismount it and wear it on my wrist?”