Presented in BaselWorld 2010 last week, Rolex Oyster Perpetual Date Just Lady watch was definitely one of the highlights in the great event. Fresh, refined and extremely elegant, these new Rolex ladies’ models eloquently demonstrates the gracefully feminine style pursued by all ladies’ timepieces.

The Oyster Perpetual Date Just Lady collection features a 31mm case, sculptured in yellow, white and Everose Rolesor, perfect to today’s standards. There is a rather wide range of dials and decors available for the new watch. Decorated on the dark rhodium, champagne and pink dial are well-designed flora motifs, produced with an electroforming technique. It boasts a very subtle deposition of material that reproduces the design with extreme precision. These eye-catching motifs provide the dial with pleasing volume.

Framing the beautiful dial is a fluted or domed bezel encrusted with 24 or 46 scintillating brilliants, relefcting the slightly rebellious and mischievous side of the pieces with a hint of intrigue. At 6 o’clock is the gem-set Roman numeral hour marker that adds a quintessential, unique touch to the new Rolex watch.

The elegant watch case houses a self-winding Rolex Calibre 2235 movement with a Perpetual rotor. It sports the date function of instantaneous change and rapid setting. Beating at a frequency of 28,800 vph, this COSC-certified chronometer movement offers a power reserve of 48 hours.

Joining the watch to feminine wrists is a classic Oyster bracelet in the same material with the case, fitted with a Oyster clasp with Easylink comfort extension link.

Rolex Oyster Perpetual Datejust Lady is surely a watch that makes every minute an escape from time. With this fascinating timepiece, the elegant lady can return at any time to the world of the present and live the moment to the fullest.

Technical Specifications:

REFERENCE (CASE / BRACELET): 178341 / 72161, 178383 / 72163, 178274 / 63160

Case
Diameter: 31 mm
Material: Everose Rolesor, yellow Rolesor, or white Rolesor
Bezel: domed, set with 24 or 46 brilliants
Winding crown: Twinlock
Crystal: sapphire, Cyclops lens with anti-reflective coating
Waterproofness: 100 m (330 ft)

Movement
Calibre: 2235
Self-winding: Perpetual rotor
Date: instantaneous change and rapid setting
Oscillator: frequency: 4 Hz (28,800 beats/hour)
hairspring with Breguet overcoil
Precision: COSC-certified chronometer
Power reserve: ~48 hours
Dial chocolate, Roman numerals, gem-set Roman numeral at 6 o’clock

Bracelet
Material: Everose Rolesor, yellow Rolesor, or white Rolesor
Type: Oyster
Clasp: Oysterclasp with Easylink comfort extension link

Other dials
Purple, Roman numerals, gem-set Roman numeral at 6 o’clock
White mother-of-pearl, Roman numerals, gem-set Roman numeral at 6 o’clock
White mother-of-pearl, Maxi Roman numerals
Pink, electroformed tone-on-tone floral motifs, Arabic numeral at 6 o’clock