Internationally renowned as one of the world’s most prestigious watchmakers and jewelers, Piaget appears in Mark Ronson’s video for the debut single Bang Bang Bang from the upcoming album Record Collection.
Mark Ronson, one of the worlds finest DJs and music producers, is widely considered as a real visionary who knows how to take contemporary pop music’s big hitters and successfully re-interpret them. His second album, Version (with covers of songs by bands such as Radiohead, Coldplay, The Smiths) included three top ten hits and won Ronson a Brit Award for Best Male Artist in 2008. Few producers could boast as prolific a schedule over the past months as Ronson, who produced tracks on albums of Christina Aguilera, Robbie Williams, Lily Allen, Amy Winehouse, amongst others.
The first single Bang Bang Bang combines cutting edge surrealism with a retro stage space to create an unforgettable performance piece. The video opens with a contemporary and fashionable Ronson dressed in a white dial Piaget Altiplano watch. Upon placing the ultra-thin classic watch over his right eye with military precision, he is transported by a surreal lightshow into a futuristic club performance atmosphere. To complete this transformation, the sleek black and diamond Altiplano appears in place of the previous Piaget Altiplano.
The face of the timepiece has been designed like that of a vinyl record, highlighting Ronson’s modern and hip DJ style. Both watches are equipped with a Manufacture Piaget 430P mechanical hand-wound ultra-thin movement.
What appealed to jet-setter Mark Ronson was a combination of the elegance and technical features of the Piaget Altiplano, along with the originality displayed by Piaget in introducing an Altiplano designed like a vinyl disc. These mechanical pieces featured in this video are available at Piaget boutiques and select retailers nationwide.
Video is available on Youtube: http://www.youtube.com/watch?v=QR59nCDWaDY
