Archive for the ‘TAG Heuer’ category

TAG Heuer Silverstone Chronograph Re-edition

December 14th, 2009

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The Silverstone Circuit is a famous English racing track. In 1974, the renowned watchmaker TAG Heuer, which is very familiar with racing sport field, introduced the original Silverstone Chronograph to pay its tribute to the Silverstone. To mark its 150th anniversary in 2010, the company has decided to release the re-edition of the vintage Silverstone Chronograph. Building on the well-known cushion cut-shaped case, a shape chosen to present the Silverstone Circuit, the new Silverstone watch is almost identical to its predecessor in external design.

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As with the square shaped case, it reminds me of an “older” TAG Heuer watch – the original Monaco, which played a key role to inspire the brand’s patented water-proofing system. Both the original Monaco and Silverstone were powered by the revolutionary movement – the Chronomatic Calibre 11, the world’s first automatic chronograph movement with micro motor.

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It is an updated version of the Calibre 11, with a Dubois-Depraz chronograph module on top of it, that sports the new Silverstone watch. We can see the movement clearly through the sapphire caseback of the watch, finely decorated and crafted. So it is not a simple re-release as the watch has been updated and modernized to meet the demands of a new age. However, as I mentioned the design has been carried on, TAG Heuer actually did a lot to make it faithful to the original.

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The exterior design is certainly reminiscent of the times, which was popular in the 1970s. The model embraces a throwback to the brand’s original logo presented on the dial. The dial in the “suede brown” or “PAN AM blue”, is well-timed for the era, featuring two silver counters at 3 and 9 o’clock. You can get the date with a rectangle window located at 6:00. The hands are luminescent-treated. The watch is known for a crown on the left side of the case, and two chronograph pushers on the right side of the case. Adjusting the watch to the wrist is a perforated alligator leather strap in brown or blue. The new TAG Heuer Silverstone is a limited and numbered edition of 1,500 pieces for each color, and release is due early in 2010.

Best Christmas Gifts for Him or Her <3>, TAG Heuer and GUCCI

December 4th, 2009

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Through the years the TAG Heuer brand gained prestige and became one of the most prestigious names in the world of luxury watches. The TAG Heuer Men’s Carrera Automatic Stainless Steel Watch is a fine Christmas gift for men who appreciate high quality accessories and prestige of a famous brand, and men who are actively involved in big social affairs.

The classically designed TAG Heuer watch will surely impress your man with the simple and noble fashion it expresses. Hours, minutes, and seconds, as well as the date, only the most practical functions has been leaved to highlight the perfect balance of aesthetics and practicality. It is a wonderful Christmas gift for a businessman, an executive or an office worker.

The Carrera models are created for the perfect embodiment of the vibrant memory of the era of “Gentleman drivers”. And this TAG Heuer Men’s Carrera Automatic watch continues the tradition and does very well in the interpretation for the gent style. Apart from its sober elegance, This TAG Heuer watch offers reliable timekeeping as it is animated by a high-precision TAG Heuer Caliber 5 automatic movement.

The 36mm case is crafted in polished steel and is fitted with a scratch-proof tactile sapphire crystal with anti-reflective coating. A date window is smartly placed at 4:30. Along with hand-applied numerals and markers, the luminescent diamond-set hands offers good legibility. The case construction is 50-meter water-resistant.
The watch is presented on a stainless steel bracelet, fitted with a solid folding clasp.


The TAG Heuer Men’s Carrera Automatic watch, a true bestseller, enjoys great success in various fields. This is a watch always ready for any grand occasions.

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The Gucci Women’s Twirl Bangle Watch will undoubtedly bring Christmas joy to a lady, who advocates graceful and elegant life style. The Gucci watches are famous for their unique external designs, which feature a extreme unconventionality and concinnity. The Gucci Women’s Twirl collection, in my view, is by fay the best in the expression of the brand signature.

The timepiece case, measuring 24 mm in diameter, is rendered in stainless steel and is fitted with a rotating bezel manufactured from the same material. The watchband is just like a bangle, which certainly adds a fancy touch to the wearer elegant style.

This watch soft silhouette is enhanced by the exquisite purity of an sun-brushed dial, protected by the scratch-resistant sapphire crystal. Animating this watch functions is a Swiss-quartz movement. The Gucci Women’s Twirl Bangle Watch provides 30-meter water-resistance.

To the benefit of this model, it is fully capable as a daytime watch and is graceful enough for wearing it at any festive event.


Luxury Watches and NBA <5> – TAG Heuer and Yao Ming

November 22nd, 2009

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Who is the most successful foreign player in NBA? The chinese basketball star Yao Ming is the best answer, I think. The huge chinese market behind Yao, as well as his tallest height and nimble footsteps which make him one of the best centers today, has attracted a great number of brands and companies. I said more than once that there were very few basketball players speaking for luxury watches. And Yao Ming belongs to the very few as the brand ambassador for the prestigious Swiss sports watch and chronograph brand, TAG Heuer.

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This year is the fourth year of the partnership between TAG Heuer and Yao Ming. Yao Ming has gained great achievement in NBA, while TAG Heuer has successfully entered the chinese market. Yao Ming, as the brand spokesman covering product development, advertising, public relations and merchandising, serves a key role in the extension of the watchmaking legend. In Jean-Christophe Babin’s opinion, who is TAG Heuer’s President and Chief Executive Officer, Yao Ming is the perfect TAG Heuer Ambassador, the embodiment of the brand’s core commitments to passion, performance and prestige and his participation has delighted the whole company. The 29-year-old talent has it all, talent, passion and personality. These are the attributes that make him a perfect TAG Heuer representative.

In fact, Yao Ming is not just an agile, multifaceted basketball player and sporting phenomenon, and he’s also a commercial and social phenomenon of truly global proportions. I have to admit that Yao is helping change the world’s view of modern China.

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Regarding his partnership with TAG Heuer, Yao Ming commented:” I am genuinely honoured to be a part of the TAG Heuer team. To be part of such a legend in the sporting world, part of a team of sports heroes, is very exciting. All my life I have admired the great explorers and pioneers. These are characteristics I see in TAG Heuer, that same desire to be the best, to constantly innovate and grow, to never stop pursuing a dream of perfection. I look forward to building a strong relationship with TAG Heuer in the coming years, working closely with the brand on projects in China and around the world.”

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The list of TAG Heuer brand ambassador has never lacked sports celebrities. Golfing legend Tiger Woods, rising tennis star Maria Sharapova, Formula 1 race driver Kimi Raikkonen, world freediving Champion Tanya Streeter, as well as Yao Ming, are all directly involved in the development of new TAG Heuer products. To commemorate the exciting partnership, The TAG Heuer Men’s Aquaracer Yao Ming Limited Edition Watch of only 1100 examples made, has been released proudly. 11 is the significance of this NBA ALL-STAR player bearing the Number 11 Jersey for Houston Rocket.

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This is the end of the Luxury Watches and NBA series. Thank you for your reading and support sincerely!

Triumph Bonneville Heuer, Extension of Two Legendary Masterpieces

November 11th, 2009

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To celebrate the Bonneville 50th anniversary and the Monaco 40th anniversary, TAG Heuer & Triumph, two icons in their fields, have decided to collaborate on a “one of a kind”: the Triumph Bonneville Heuer.

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Authenticity, design and quality: these are just parts of the values the two brands have in common. What’s more, they share an icon associated to their history : Steve Mc Queen. The legendary actor bridges the two legendary masterpieces of 70’s: the Triumph Bonneville and the TAG Heuer Monaco. Exactly inspired by Steve McQueen and to pay tribute to him, the Triumph Bonneville Heuer has been created to extend the on-going legend.

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Taking inspiration from the Porsche sports car driven by Steve McQueen’s character in the movie Le Mans, the Triumph Bonneville Heuer features a unique blue and orange paint scheme. McQueen famously wore a Heuer Monaco watch in Le Mans (1971) and was a renowned Triumph enthusiast. He rode Triumph motorcycles personally and in movies such as The Great Escape (1963).

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“We are delighted to play our part in this exciting project. The Triumph Bonneville and TAG Heuer Monaco are both timeless masterpieces, celebrating their respective 50th and 40th anniversaries this year,” said Neil Morley, Triumph’s Head of Brand Communications. “We also both have a natural connection with Steve McQueen, who famously wore a Monaco watch in the film Le Mans and was renowned for his love of our bikes, making this a very natural collaboration.”

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Lewis Hamilton, the 2008 Formula One world champion and TAG Heuer brand ambassador, companied the combination of TAG Heuer and Triumph on its debut in paris. The Triumph Bonneville Heuer now can be seen at various watch shows and TAG Heuer retailers throughout Europe. If you like the motorcycle, or TAG Heuer, or just Steve McQueen, you can search for more information via www.TriumphMotorcycles.com.

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