Who is the most successful foreign player in NBA? The chinese basketball star Yao Ming is the best answer, I think. The huge chinese market behind Yao, as well as his tallest height and nimble footsteps which make him one of the best centers today, has attracted a great number of brands and companies. I said more than once that there were very few basketball players speaking for luxury watches. And Yao Ming belongs to the very few as the brand ambassador for the prestigious Swiss sports watch and chronograph brand, TAG Heuer.
This year is the fourth year of the partnership between TAG Heuer and Yao Ming. Yao Ming has gained great achievement in NBA, while TAG Heuer has successfully entered the chinese market. Yao Ming, as the brand spokesman covering product development, advertising, public relations and merchandising, serves a key role in the extension of the watchmaking legend. In Jean-Christophe Babin’s opinion, who is TAG Heuer’s President and Chief Executive Officer, Yao Ming is the perfect TAG Heuer Ambassador, the embodiment of the brand’s core commitments to passion, performance and prestige and his participation has delighted the whole company. The 29-year-old talent has it all, talent, passion and personality. These are the attributes that make him a perfect TAG Heuer representative.
In fact, Yao Ming is not just an agile, multifaceted basketball player and sporting phenomenon, and he’s also a commercial and social phenomenon of truly global proportions. I have to admit that Yao is helping change the world’s view of modern China.
Regarding his partnership with TAG Heuer, Yao Ming commented:” I am genuinely honoured to be a part of the TAG Heuer team. To be part of such a legend in the sporting world, part of a team of sports heroes, is very exciting. All my life I have admired the great explorers and pioneers. These are characteristics I see in TAG Heuer, that same desire to be the best, to constantly innovate and grow, to never stop pursuing a dream of perfection. I look forward to building a strong relationship with TAG Heuer in the coming years, working closely with the brand on projects in China and around the world.”
The list of TAG Heuer brand ambassador has never lacked sports celebrities. Golfing legend Tiger Woods, rising tennis star Maria Sharapova, Formula 1 race driver Kimi Raikkonen, world freediving Champion Tanya Streeter, as well as Yao Ming, are all directly involved in the development of new TAG Heuer products. To commemorate the exciting partnership, The TAG Heuer Men’s Aquaracer Yao Ming Limited Edition Watch of only 1100 examples made, has been released proudly. 11 is the significance of this NBA ALL-STAR player bearing the Number 11 Jersey for Houston Rocket.
This is the end of the Luxury Watches and NBA series. Thank you for your reading and support sincerely!
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