Longines released two new limited editions of Longines Heritage Retrograde in the celebration of the 120th anniversary of the registration of its orginal logo. This logo is still valid today and has became the identification and characteristic of the products of the famous St.Imier watch manufacturer. The well-known winged hourglass and the distinguishing name Longines make up this factory mark, the oldest trademark still used in the international registers kept by the World Intellctual Property Organisation(WIPO).
In 1867 the Longines factory was founded by Ernest Francillon and named Longines, the local name of the site of this new factory. The original group was constituted by the outworkers with new manufacturing technology in Ernest Francillon trading office. Ernest Francillon adopted the winged hourglass to represent his factory as a symbol, which has been continually used by Longines for the intervening 120 years.
The distinguishing logo, the winged hourglass,was to serve to identify the Longines’ s products, while it quickly made fakers hard to exist because of this unique factory mark. This logo represents not only a brand name, but also the history and development of the Longines brand which makes the company continues to use it to this day.
To celebrate the 120th birthday of this significant logo, Longines has organised a exhibition at the Cité du Temps in Geneva, showing people the creation, symbol and development of the Longines over the past 120 years. And a study about the history and the challenges of creating the Longines brand related to the registration of the original logo was released by Longines. As the main attraction of the celebration, Longines has created two new limited editions of the Longines Heritage Retrograde, each of which is limited to 120 pieces standing for the 120th birthday of the legendary logo.
