Aspen Jewelry and Watches is a new Swiss-based luxury brand, foundered by René van Ass, a Netherlands native and entrepreneur known for developing brands and media concepts.

To introduce this new brand, René van Ass said,” Aspen is internationally known for its natural beauty, perfect slopes, and the glamorous appeal of its famous visitors. Aspen is a brand…a very strong brand. Aspen Jewelry and Watches has been granted the worldwide license to use the Aspen name for the collections we are introducing, the first being Aspen One. By marketing this collection, we are marketing Aspen as it is…and what it was. We will emphasize Aspen’s rich history and we want people all over the world to fall in love with Aspen even more.”

This new company has proudly unveiled its first watch – Aspen One, a limited edition of 3,267 pieces, which is made to pay tribute to Aspen Mountain in the United States. The number of its circulation stands for the number of feet from the bottom to the top of Aspen mountain.

This significant timepiece will comes in a very special individual design. Every owner of this iconic watch will be allowed a privilege to make the Aspen One one and only timepiece in the world. Not only is this precious timepiece engraved with its unique virtual elevation number, it will also carry your name, engraved on the back of the watch. It makes your Aspen One unique. Next to the color combination of your choice for the dial and ring surrounding it, your Aspen One can be even more individualized by setting of beautiful diamonds on the crown, around the case, or even covering the complete case. There are many choices of colored diamonds for you to make your unique Aspen One.

The Aspen One comes in a special Aspen One box that houses your Aspen One gloves, as well as your watch. This pair of high quality skin leather gloves is specially designed for Aspen One. They match your watch and allow you to look at your timepiece without removing them in the cold. An automatic ETA caliber 2894-2 with 37 jewels, beating at 28,800 bph and with a power reserve of 42 hours, serves for movement in the Aspen One. And a Swiss Trek HR900 floating disc compass with the Aspen area indicated, is featured in the caseback.

The detailed specification can be found in the following picture.