Posts Tagged ‘OMEGA’

Vancouver 2010: Omega Seamaster Vancouver 2010 Olympic Edition Dive Watch

February 9th, 2010

With the Vancouver 2010 Winter Olympics just around the corner, the Olympic theme becomes extremely contemporary. Omega is alway the one who like to jump into the mainstream and create something eye-catching and extraodinary. So comes the new Omega Seamaster Vancouver 2010 Olympic Edition Dive watch, a striking combination of the Olympic theme and Omega signature outstanding design.

Press Release

Omega has been the official timekeeper of the Olympics since the 1932 games in Los Angeles and recently signed an agreement with the International Olympic Committee to continue to time the Olympic Games through 2020. The Vancouver 2010 Winter Olympics on February 12th, will be the 24th time OMEGA has served as Official Olympic Timekeeper. OMEGA recently launched its OMEGA Seamaster Diver 300m “Vancouver 2010″ Limited Edition watch to commemorate the upcoming winter games. The watch comes in two sizes, 41mm and 36mm, and retails for $3,800. There were only 2,010 units of this watch produced, which hit OMEGA boutiques and retailers November 2009.

The Seamaster Diver 300m “Vancouver 2010″ Limited Edition is equipped with professional diving features: it has a unidirectional rotating bezel, a helium-escape valve and is water resistant to a depth of 300 meters. The caseback is embossed with the Vancouver 2010 Winter Olympic Games logo which features “Ilanaak”, the symbol of the Games. It represents the figures made of piled stones which the Canadian First Nations people created to serve as greetings to anyone moving through their territories. The logo’s name, Ilanaak, was taken from the word for “friend” in Inuktitut, the name given to the variety of Inuit languages spoken in Canada. The caseback is engraved with the Limited Edition number (0000/2010).

OMEGA will be serving as Official Olympic Timekeeper for the 24th time at the 2010 Winter Olympic Games in Vancouver and will be carrying on a legacy dating back to the 1932 Los Angeles Olympic Games. The Seamaster Diver 300m “Vancouver 2010″ Limited Edition watches ideally commemorate the Winter Games in Vancouver and OMEGA’s long relationship with the Olympic Movement.

The striking watches feature white lacquered dials and red-anodized aluminum bezel rings. These bold contrasting colors recall the Canadian flag with its proud red maple leaf against a stark white background. The white dials are also reminiscent of the snow and ice which will play such an important role in the Vancouver 2010 Winter Olympic Games.

The watches’ connection to the Games in Vancouver is further reinforced by the colored Olympic rings on the counterweight of the red-tipped, rhodium-plated chronograph seconds hand. Their hands and indexes are coated with white Super-LumiNova which at night or in limited light conditions casts a soft blue reflection.

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Posted in OMEGA

Tags: OMEGA Omega Seamaster Vancouver 2010 Vancouver 2010 Winter Olympics

Swatch Group will Stop Deliveries to Outside Brands since 2010

December 31st, 2009

Sometime in 2010, ETA, the Swatch Group watch movement making unit, will stop selling watch parts to other brands which are outside of the group. It is not exactly new information. But as the time draws closer and closer, we are more and more curious about how great an influence will be resulted from the move.

ETA is the largest and most prestigious and popular watch movement maker in the world, whose movements are what many outside brands rely on to provide “Swiss Made” watches. There are many brands under Swatch group including Swatch, Breguet, Blancpain, Longines and Omega. However, there are much more brands outside of the group in sheer need of the “ETA MADE” watch movements and other crucial components. In all likelihood the fact that ETA stops deliveries to competitors is going to happen and cause a great deal of impact on the whole industry.

Regarding the decision, Swatch Group Chairman Nicolas Hayek said, “We no longer intend to produce or deliver to third-party watchmakers. Swatch Group could cope very well without selling parts to other watchmakers. It only accounts for sales of around 300 or 400 million Swiss francs, which is some 7 or 8 percent of total sales. The loss will be small compared to all the advantages we will get back.”

Nick Hayek Jr_andfather_nEO_IMG.jpg

Nicolas Hayek and his son Nick Hayek

The move seems like going to spell death for lots of brands. And ETA has been under a new investigation by Switzerland’s Competition Commission on whether such practices of “kill” so many watch brands that serve crucial roles in Swiss national economy is illegal and monopolistic. From another point of view, the decision made by Swatch Group leads to opportunities as well as challenges. It is a good chance for those watch brands to turn into independent watchmaking companies by creating and developing their own movements. Maybe I can’t make correct understanding how difficult to create the sophisticated parts for movements with my limited knowledge. But the news can not be all bad, because there are some other independent Swiss watch makers who want to replace ETA.

Tomorrow is the beginning of the New Year. Happy New Year!

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Posted in Blancpain, Industry News, OMEGA, Swatch

Tags: Blancpain Breguet ETA Longines OMEGA Swatch Group watch movement

OMEGA Museum Collection: “Milestone 1941” Collector’s Number 9

December 11th, 2009

Each year, the prestigious watchmaking company OMEGA selects one classic timepiece – it has to be more than fifty years old – and honors it with a reissue combining its design excellence with OMEGA’s tradition of innovative contemporary watchmaking. Meanwhile, the elect timepiece is going to be the new addition to the honorable OMEGA’s Museum Collection. The “Milestone 1941″ Collector’s Piece has eventually obtained the chance to stepped into the OMEGA’s Hall of Fame, and become the ninth release in OMEGA’s Museum Collection.

The “Milestone 1941″ watch originates from OMEGA’s reference “CK 2080″, a stainless steel watch firstly introduced in 1938 as a fascinating luxury for high-ranking military officers. This concrete watch which the ninth member of the Museum Collection stems from, was delivered in 1941 and sold at the Omegamania Auction in 2007. As a perfect incorporation of OMEGA’s state-of-the-art Co-Axial technology and exquisite materials, the new “Milestone 1941″ watch continues the predecessor’s style to show the utmost respect for the true OMEGA milestone.

Featuring a discreet 38m 18 Ct white gold case, the “Milestone 1941″ watch embraces a sheer complicated dial, giving people kind of high-precision instrument feel. A telemetric scale graduated in km/h, a minute track, and a mini tachymetric scale are placed on layered rings, from the outer to the inner. Coated with Super-LumiNova, the subminiature yet legible numerals and indexes are highlighted in the watch’s hour track. There are two sub-dials symmetrically located on the dial – a 30 minute chronograph recorder at 3 o’clock and small seconds counter at 9 o’clock. The new watch is easily readable in all light conditions, thanks to the classic white skeletonised hands treated with Super-LumiNova.

Inside the “Milestone 1941″ is an exclusive OMEGA calibre 3203. The manual-winding chronograph is a COSC-certified chronometer and features OMEGA’s Co-Axial escapement with a free sprung balance as well as a column wheel chronograph mechanism. Joining the watch comfortably to the wrist is a black alligator strap, fitted with an 18 Ct white gold buckle. As a striking blend of traditional watchmaking design with contemporary horological innovation, the new watch is delivered in a special museum box and produced in a limited edition of 1941 pieces.

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Posted in OMEGA

Tags: CK 2080 Co-Axial escapement COSC-certified chronometer Milestone 1941 Museum Collection OMEGA

Worldwide Advertising Campaign to Celebrate Omega Co-Axial 10th Anniversary

October 17th, 2009

Recently,Omega launched a worldwide advertising campaign to celebrate the 10th anniversary of the amazing Co-Axial escapement technology at London’s Saatchi Gallery, of which the global ceremony will be inaugurated on the 19th of October.

George Clooney and Cindy Crawford, two representatives of Omega’s superexcellent ambassadors, joined the celebration, while photographs of Omega’s standout spokespersons, including the two, showing, holding or wearing the loupes favoured by watchmanufacturers, were limelighted in the advertising campaign. References both to the ambassadors professional accomplishments and to Omega’s Co-Axial calibres were on record in the best-designed photographs.

For George Clooney, the larger-than-life picture features his prominent performing career as a superstar as well as a reference to the fact that his father has been a long-time Omega wearer, “It runs in the family”. This prestigious guest came directly to ceremony at the reputable gallery from the premiere of an animated film based on Roald Dahl’s book, named Fantastic Mr. Fox. Clooney’s voice along with those of Meryl Streep and Bill Murray makes it worth expecting.

The escapement is called “the core of the mechanical watch”, which maintains the oscillations of the balance. That is to say, the escapement stands for the watch’s regulating mechanism. The Co-Axial escapement is the first practical new watch escapement in the world. This advanced technology was introduced in 1999, ten years ago. The Co-Axial escapement brings better reliability as well as longer service intervals and a reduced need for lubrication to the mechanical watch.

Regarding the worldwide worldwide advertising campaign, Omega president Stephen Urquhart said,”The Co-Axial has been a turning point for us. It has given substance to our message. Creating a campaign around the quality of Omega’s Co-Axial movements using these pictures of our brand ambassadors is an innovative and eye-catching way to communicate how proud we are that the calibres have been so well received and how confident we are about the role they will play in Omega’s future.” Yes, Co-Axial has been a turning point for Omega, at a large perspective, for the whole industry.

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Posted in Industry News, OMEGA

Tags: Co-Axial George Clooney OMEGA Worldwide Advertising Campaign

New Breitling watches and dials 2008

March 13th, 2009

New Breitling watches and dials 2008
The new 2008 line of Breitling has been released at Baselworld, and now new research this year. New Super Avenger, new SuperOcean and many others.

Dial super avenger of Breitling – more arabic, not now just stick markers. This watch is less sporty it was. not sure if I love or hate, but it just does not seem to adapt.

Dial Breitling Airwolf – more sunshine, it is now vertical stripes. Nice, but I loved the sunshine too:

The blackbird of Breitling has polished – swept over cash for it. It keeps the bracelet faceted:

Dial and hands of Breitling Superocean – the dial is slightly different, with hands like a wide arrow Omega:

In addition to these four models that have changes. Breitling has also introduced two new models: The Chrono – Matic 49, Breitling for Bentley GMT.

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Posted in Uncategorized

Tags: Breitling watches OMEGA

Tourneau Plugs Omega De Ville On TV: Visée trade shows next.

March 12th, 2009

Tourneau Plugs Omega De Ville On TV: Visée trade shows next.
As predicted earlier in my discussion of the advertising film shows Seiko Couture, it was expected that more than watch films appear in this new wave of advertising shows. There is nothing interesting in itself about a product being advertised on television, but in the case of watches, it is a form of advertising often unknown in the United States. It is a sign that the watches have become more launched on the market, meaning a higher availability and more choices for people who love shows.

The newest commercial vision focused on the new Omega DeVille, but did not mention the model name, just Omega. And then the vision of expression hours which refers to the fact that the box shows a sapphire crystal eased for viewing the movement. Much commercial figurative language of the ’s has been concentrated on the watch ‘ the mechanical movement of s; witnessed a return to the ideal of mechanical watches. The 80 ’s and 90 ‘ s not the golden eras for mechanical watches in the USA, but since the late 90 ’s there was a resurgence in popularity and prestige of the mechanical watch , such that most are automatic bobiniers individual. This film displays how advertising companies shows poussent complex mechanical movements yet. A good sign for fans. The advertising film Tourneau has been seen on CNN, the typical ad for watches since most of the ads shown are in printing newspapers and financial stores.

Quoiqu’Omega spends a good amount on advertising, she was helped by Tourneau in this endeavor. Tourneau is one of the nation ‘largest retail stores watch s, offering the level of watches, a few hundred to many thousands of dollars. Steam losing out to online stores, Tourneau bet on the viewership of the TV audience and attract potential buyers to watch it ’stores overestimated S.

This should be exciting to see love, is not that they can now see traditional watches on TV, quite the opposite in fact. If the efforts of market leading manufacturers of shows may obtain a larger market, he pointed out the small shows in Europe makes it desirable to concentrate more, or at all, on the U.S. market, on which they traditionally scoffed. With good reason. When manufacturers see watch brands such as Timex selling so well in the USA, they maintain reasonable idea that most U.S. buyers have no desire to own a watch interesting. The hope is that they abandon this frame of mind. Regardless of how or why the people of the elite shows think the U.S. market, increasing market statistics show the U.S. can not be denied. TV shows for more of your favorite watches.