Posts Tagged ‘Panerai’

Panerai Decided to Re-issue the Historic Mare Nostrum Watch

February 2nd, 2010

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The brilliant watchmaker Panerai is famous for its big watches, as well as numerous big names among its fans, such as Sylvester Stallone, Arnold Schwarzenegger, and Micheal Jordon. However, there are few people knowing that Panerai has been the exclusive watch supplier for the Italian Navy for almost 100 years. In 1943, Panerai produced the Mare Nostrum chronograph for the army and gained great fame with the watch. Unfortunately, the flood that hit Florence in 1966 destroy almost all the prototypes and relative documents about the sought-after timepiece.

So, remaking such a historic watch of frustrations and surges requires is very difficult and requires painstaking effort. Eventually, Panerai made it. The one and only prototype now lies at the Officine Panerai Museum in Florence in Florence, and the new Mare Nostrum watch will be reissued in a special edition of just 99 pieces available worldwide.

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The new Mare Nostrum is almost exactly like the original and only a few updates has been made to stay contemporary. I really like this move, the inheriting and innovation of the legacy. The new edition features an iconic 52mm case and offers a sapphire display back that’s not highlighted in the original. The wide, flat bezel is crafted in AISI 316L brushed steel, making the actually tonneau shaped case look round. The dial lay out remains identical with the prototype: a minute counter at 3 o’clock and a small seconds timer at 9 o’clock. The black dial underscores two levels with luminous Arabic numerals and hour markers. Engraved on the winding crown is the inscription Mare Nostrum. At the 2 and 4 o’clock are two brushed steel push-buttons for the chronograph functions.

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As is the same with the original model, the new version employs the exclusive OP XXV caliber, a hand-wound movement that measures 12¾ lignes and originates from a Minerva caliber from Panerai stock that measures 16 ¾ lignes. The sapphire case back allows to admire perfect and delicate craftsmanship of the OP XXV caliber movement: Incabloc anti-shock device, Swan’s neck regulator, Côtes de Genève decorations on the bridges and all the levers polished with rounded corners. The new Panerai Mare Nostrum comes with a PANERAI personalized green fabric and leather strap with a large-size brushed steel buckle. The water-resistance is up to 30 meters.

The new watch will be on sale in Octorber. The estimated price goes to 24,900 euro (I don’t want to say something about the price, since it’s the brand’s old habit).

Luxury Watches and NBA <1> – Panerai and Micheal Jordan

November 16th, 2009

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This isn’t the first time that I have came out of a idea that I should write something about luxury watch and NBA, for my enthusiasm for both of them. NBA players, especially those first-team stars, earn the best salary and speak for a huge range of brands. However, it is not easy to associate them with luxury watches. In fact, there is very few NBA players with a title as spokesman for luxury watch brands, and even the greatest basketball player of all time can’t be one of the very few.

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Micheal Jordan is the greatest basketball player of all time and also one of the most marketed sports figures in history. 6-time NBA Champion, 6-time NBA Finals MVP, 5-time NBA MVP… The list of Jordan’s achievement in basketball field can be very, very long and ground-breaking. Another NBA figure Magic Johnson once said:” There is Micheal Jordan and then there’s rest of us.” MJ has been a major spokesman for such brands as Nike, Coca-Cola, Chevrolet, Gatorade, McDonald’s, Ball Park Franks, Rayovac, Wheaties, Hanes, and MCI. Yes, he has not spoken for any luxury watch brands (I don’t think Nike will view watches as its main products), but Micheal Jordan is truly a watch enthusiast, especially for Panerai.

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You may think Rolex or Patek Phillipe can be a better match to Micheal Jordan’s performance on the court, which is extremely competitive and triumphant. However, MJ is famous for his silky skills and certain purity of energy, as well as the ability to dominant. And the people “in the know” would never doubt Micheal’s favor in Panerai. It is not surprising to hear the news that MJ wears a Panerai watch on a certain event or presents Panerai watches as gifts to his relatives or friends. I have to say, the signature big diameter of Panerai collection suits him very well.

As the official supplier of the Royal Italian Navy, Panerai is famous for its Radiomir and Luminor watches and precision instruments. Serving as a key role in the sinking of Allied naval vessels in WWII, Panerai watches are legendary and prestige. Among the devotees of Panerai can be found many celebrities, for its largest diameter and concise temperament. The movie superstar Sylvester Stallone spotted and bought a Panerai Luminor in a jewelry store in Rome in 1995 to wear during shooting of the film Daylight. He once ordered a small batch of such watches with his signature on the case back, called Slytech. He offered them as gifts to friends, including Arnold Schwarzenegger.

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The sporting world is a field Panerai knows well. A new partnership was signed with Panerai to develop, manufacture and distribute watches under the Ferrari trademark, When the contract between Girard-Perregaux and Ferrari expired.

Panerai releases many watches as either limited or special editions producing fewer watches than the market demands. Retailers may only receive a few limited edition pieces each per year and long waiting lists for popular models are not uncommon.

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Micheal Jordan and Panerai, are truly partners without a contract. And Kevin will continue the series of “Luxury watch and NBA” with stories between Audemars Piguet and Shaquille O’Neal.

Titanium PAM shows 327 of chrono-day Panerai Luminor released

March 11th, 2009


Panerai is fairly steady on their release shows. We tend to get some new every year. Pre Basel ads being raised, I intend to see many Panerai this year. A new announcement is the chrono-titanium Luminor day, which is the ref. PAM 327. This Panerai is distinctly modern in its approach with a broad demographic appeal. I’m no historian Panerai, but it is easy to say that most of the time fresh management design in this watch. Skip shows itself for a moment, looking at the bracelet titanium indicates a new, more angular look to men watches. Bracelets oldest metal Panerai included some links curved really unique. PAM 327 has what is arguably something simple, links to “y” flatter. The look in gentle, but the excitement – and the smaller links added to wearing comfort, but gone is the great character.

The dial itself shows blue metal that people get mad over. This is a great color, and when done properly is heading for a beautiful watch. Sinn 203 Arktis was the first to use a dial so blue, and since then some have shown. I’m not sure why the show is known as days. I guess that since the blue-faced models are often oriented Arctic, the name refers to the fact that such places polar face of the earth many more days, especially in summer. The little touches are nice, as the colored disc with date window, and easy to read chronograph opportunity.

Within is an automatic chronograph movement caliber OPXII of Panerai. It isn ‘t made internally, however. Fortunately the movement is a chronometer certified, but Panerai has neglected to mention this on the face. It is a positive or negative trait depending on who you ask (or make some people ‘t like a lot of text on the face). From a design, the tri-compax provision chronograph and comprehensive approach to face is no nonsense. If practical and utilitarian, you might forget that it is a Panerai. That isn le ‘t say it isn ‘ t nice, but this is mostly a function oriented Panerai watches I’ve ever seen. The case size is 44mm wide standard Panerai, and titanium used to make the case and bracelet provides lightweight but heavy package. The chrono-day titanium Panerai Luminor watch is a great love for the Conservative Party shows that the function values and is drawn by the name of Panerai.

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