“There is a way of living that has a certain grace and beauty, and that’s what my timepieces comply to.” Ralph Lauren .

Slim Classique Collection

Together with Johann Rupert, the Executive Chairman of the Richemont Group, Ralph Lauren has invested a lot in creating the Ralph Lauren watch collection. The Ralph Lauren watch brand was launched at SIHH 2009, when the economic recession was at its most. Even though retailers around the world were cutting back on stocks of their best-selling coleections, Ralph Lauren still believed that business works best with a carefully developed plan, as he then explained, “I am investing in a long-term watch company.”

As the best response to people’s doubts, Ralph Lauren Watch, the new kid in Horological Industry, achieved excellent results in 2009: there are more than ten countries where you can see the entire collection in over 20 points of sale: the U.K. where the very first watch was sold, Italy, France, Switzerland, Japan, USA, Middle East and Far East. And soon, there will be a exclusive Watch Salon for Ralph Lauren Watch in St. Germain flagship in Paris.

STIRRUP MEDIUM FULL PAVE

Ralph Lauren has more than once claimed that his strategy was not merely a short-term foray into luxury watches. “Ralph Lauren is not a fashion brand. I’m a fan of watches; I’ve been collecting them for years, now I want my watches to make their own statement. I want them to be contemporary, have punch, but I want them to have that element of timelessness,” he said, ” I’m now in the watch business, it’s not a licence but a fifty-fifty partnership with the Richemont group and my aim is to create a watch company with legitimate products that have their own aesthetic. I simply want to make the best watches, watches that I love and that I will wear.”

STIRRUP COLLECTION

Until now, Ralph Lauren Watch has released totally three different collections: the Stirrup Collection, the Slim Classique Collection and the Sporting Collection . Just as his fabulous clothing, Ralph Lauren’ watches perfectly demonstrates the founder’s philosophy of integrity in design. These elegant watches have lasting appearance, featuring an integral element that will become a part of the wearer’s lifestyle. Their main characteristic is far beyond the powerful movements developed by Jaeger-LeCoultre, Piaget and IWC. Melting into the sartorial appearance, the watch highlights timeless elegance combined with refinement and beauty. Each watch has own aesthetic, no matter whether it is classical elegance or casual attire.

RALPH LAUREN SPORTING CHRONOGRAPH in new 39mm size and with polished steel

For the year of 2010, the new models from Ralph Lauren Watch continue logical extensions of the models introduced last year: polished steel in addition to the matt appearance in the Sporting Collection, smaller sizes in the Slim Classique and Sporting Chronographs, the addition of single and double rows of full-cut diamonds or the full-pavé watch cases in the Slim Classique and the Stirrup Collections. All of these additions are carefully planned with delicate details to make up the original collection. Regarding this, Ralph said, “In any environment, it’s the personal details that become the truest form of self-expression.”