To celebrate the Bonneville 50th anniversary and the Monaco 40th anniversary, TAG Heuer & Triumph, two icons in their fields, have decided to collaborate on a “one of a kind”: the Triumph Bonneville Heuer.

Authenticity, design and quality: these are just parts of the values the two brands have in common. What’s more, they share an icon associated to their history : Steve Mc Queen. The legendary actor bridges the two legendary masterpieces of 70′s: the Triumph Bonneville and the TAG Heuer Monaco. Exactly inspired by Steve McQueen and to pay tribute to him, the Triumph Bonneville Heuer has been created to extend the on-going legend.

Taking inspiration from the Porsche sports car driven by Steve McQueen’s character in the movie Le Mans, the Triumph Bonneville Heuer features a unique blue and orange paint scheme. McQueen famously wore a Heuer Monaco watch in Le Mans (1971) and was a renowned Triumph enthusiast. He rode Triumph motorcycles personally and in movies such as The Great Escape (1963).

“We are delighted to play our part in this exciting project. The Triumph Bonneville and TAG Heuer Monaco are both timeless masterpieces, celebrating their respective 50th and 40th anniversaries this year,” said Neil Morley, Triumph’s Head of Brand Communications. “We also both have a natural connection with Steve McQueen, who famously wore a Monaco watch in the film Le Mans and was renowned for his love of our bikes, making this a very natural collaboration.”

Lewis Hamilton, the 2008 Formula One world champion and TAG Heuer brand ambassador, companied the combination of TAG Heuer and Triumph on its debut in paris. The Triumph Bonneville Heuer now can be seen at various watch shows and TAG Heuer retailers throughout Europe. If you like the motorcycle, or TAG Heuer, or just Steve McQueen, you can search for more information via www.TriumphMotorcycles.com.